Jiujiang Premium Agricultural Products Trade Fair Successfully Concludes

On August 4, 2025, the “Xunpin to the Bay Area” Jiujiang Premium Agricultural Products Trade and Supply Fair, organized by the Jiujiang Municipal Bureau of Agriculture and Rural Affairs, was successfully held at Yuhu Cold Chain (Guangzhou) Trading Center.

As a key initiative to support rural revitalization, the event brought together over 200 leading agricultural enterprises from Jiujiang and buyers from across the Guangdong-Hong Kong-Macao Greater Bay Area, achieving a total on-site contract value of RMB 30.6 million.

The fair welcomed senior representatives from the Jiangxi Provincial Department of Agriculture and Rural Affairs, Jiujiang Municipal Government, district-level governments, the Huadu District Government of Guangzhou, as well as dozens of business associations and their member enterprises, who attended despite the rain, creating a vibrant and collaborative atmosphere.

Located along the Yangtze River, Jiujiang is a historic city renowned for its abundant natural resources, rich agricultural heritage, and pristine ecological environment. As a vital hub in the Yangtze River Economic Belt, Jiujiang was historically one of China’s “Three Major Tea Markets” and “Four Major Rice Markets.” This trade fair aligns closely with China’s agricultural modernization strategy, aiming to directly supply premium Jiujiang agricultural products to the Greater Bay Area and expand value-added market opportunities.

A Jiujiang Specialty Agricultural Products Exhibition Zone was set up outside the main venue, featuring over 32 leading enterprises showcasing hundreds of premium products, including Yunwu tea, Poyang Lake aquatic products, and poultry and egg items. The exhibition drew interest from supply chain companies and representatives of notable catering brands such as Gan Wei Xian, Gan He Ji, Yu Zhou Hong, Peng Li Zhi Bin, Lao Biao Fang, and Shi Ba Yan.

During the event, Jiangxi business associations from the Greater Bay Area brought numerous member enterprises to explore cooperation opportunities. Mr. Zhang Zhiquan, Rotating President of the Guangdong Jiangxi Chamber of Commerce, proposed establishing a Jiujiang Agricultural Products Zone to enhance targeted cooperation across supermarkets, e-commerce, and catering sectors, with the goal of further boosting annual procurement volumes. Mr. Huang Shaoliang, President of the Guangdong Jiujiang Chamber of Commerce, announced a “1+N” support mechanism (one Bay Area leading enterprise driving N Jiujiang SMEs), offering design, packaging, and cold chain logistics support to upgrade the “Xunpin” brand. Mr. Wu Bo, Secretary-General of the Guangzhou Jiangxi Chamber of Commerce, emphasized Jiujiang’s significant ecological advantages and pledged to mobilize thousands of member enterprises to deepen procurement cooperation and expand Jiujiang’s market presence in the Greater Bay Area.