Case Studies - Jiangxi Luxiaolian
2026-01-23 to 2026-01-25Brand Introduction
Jiangxi Luxiaolian Food Technology Co., Ltd. is deeply engaged in the medicine and food homology segment of the big health food industry. Leveraging the premium industrial endowment of fresh lotus seeds from Guangchang, Jiangxi — widely known as "the Hometown of White Lotus in China" — and empowered by the R&D capabilities of Nanchang University, the company has built a healthy food matrix centered on Guangchang Fresh Lotus Seeds, a National Geographical Indication Product.
Upholding the core philosophy of "inheriting the wisdom of medicine and food homology, creating modern healthy diets", the brand has launched a series of signature products including Fresh Lotus Seed & White Fungus Sweet Soup, Fresh Lotus Seed, Lily Bulb & Mung Bean Sweet Soup, and Fresh Lotus Seed, Poria & Red Bean Sweet Soup. Its core SKU, Guangchang Fresh Lotus Seeds, breaks seasonal limitations through quick-freezing fresh-locking technology, maximally preserving the tender texture and native nutrients of the ingredients. Its flagship product, Lotus Seed Cake, features a soft glutinous mouthfeel and sweet refreshing flavor that aligns with public demand for healthy eating, serving as a core carrier for Guangchang's characteristic agricultural produce to go global.
Cooperation Background
With strong product competitiveness and robust supply chain capabilities, Luxiaolian has built a solid development foundation in the Chinese mainland market. Prior to this partnership, however, the brand had never established a presence in markets outside the mainland, and lacked in-depth understanding and on-the-ground execution capacity regarding consumer preferences, industry regulations, channel resources, and communication context in Hong Kong and international markets.
As the global healthy eating trend continues to surge, the medicine and food homology category is embracing vast opportunities for global expansion. Against this backdrop, Luxiaolian formally established its globalization strategy: taking Hong Kong as the starting point for internationalization, and gradually expanding into Southeast Asian, European and American markets. Its core demands were clear: to deliver a high-quality international debut of the brand, validate the market acceptance of its products, build localized business and channel networks in Hong Kong, and ultimately bring the National Geographical Indication Product Guangchang Fresh Lotus Seeds to the global stage.
Jade Premium has been deeply rooted in the Hong Kong market for years, with a mature service system for food brands' global expansion and abundant local resources spanning exhibitions, media and distribution channels. We specialize in providing one-stop go-global solutions for high-quality food brands from the Chinese mainland, making us the core partner for Luxiaolian to enter the Hong Kong market and launch its globalization layout.
Our Solution & Implementation Results
In response to Luxiaolian's core demands for global expansion, Jade Premium customized a Hong Kong market breakthrough solution centered on professional exhibitions. We invited Luxiaolian to join the 12th Vegetarian Food Asia in Hong Kong as our co-exhibitor, and provided end-to-end services including joint booth operation, local media liaison, business resource referral, and market insight support. Our one-stop solution addressed all key pain points for the brand's first overseas expansion, and fully supported its debut in markets outside the Chinese mainland.
This cooperation delivered far beyond expected outcomes:
Brand Communication: With its differentiated medicine and food homology products and original ecological philosophy, Luxiaolian secured exclusive interviews and in-depth coverage from Phoenix TV and Hong Kong Commercial Radio. It rapidly built brand awareness in the Hong Kong market and emerged as one of the most high-profile brands at the expo.
Market Validation: The products won high recognition from Hong Kong residents, with a remarkable word-of-mouth fission effect driven by on-site tasting. In just 3 days of the expo, the brand acquired a large number of precise local target customers, fully verifying the strong adaptability of its products in Hong Kong's healthy consumption market.
Business Resource Acquisition: The brand successfully connected with core industry and channel resources, including HKTVmall (Hong Kong's largest e-commerce platform), the Asian Vegetarian Association, and Green Dot Dot (a leading local healthy retail chain), building a critical network for its rapid entry into the Hong Kong market.
Market Strategy Clarification: The brand accurately captured the massive opportunities in Hong Kong's silver economy track, and defined the core direction for its subsequent localized operation.
This expo not only completed Luxiaolian's high-quality international debut successfully, but also helped the brand gain an in-depth understanding of the core logic of Hong Kong's healthy consumption market, laying a solid brand and resource foundation for its expansion into Southeast Asian, European and American markets using Hong Kong as a springboard.
