Case Studies - Longhe Flour Industry

Brand Introduction

Hebei Longhe Flour Industry Co., Ltd., founded in 1998, is a Key Leading Enterprise for Agricultural Industrialization in Hebei Province. Headquartered in Wangdu County of Hebei, a National Commodity Grain Base, the company has built a full industrial chain layout covering wheat breeding and cultivation, warehousing, as well as R&D and processing of flour and dried noodles. It has introduced world-leading Swiss Buhler production equipment with a daily wheat processing capacity of 500 tons, and developed two core product lines: Longhe brand flour and Yaomu brand dried noodles, with a total of 72 SKUs. The company also owns a self-developed high-quality wheat variety and an exclusive organic coarse grain base.

Adopting the "base + farmers + enterprises + deep processing + market" industrialized operation model, the company has helped more than 200,000 farmers in surrounding areas increase their income, with long-standing commitment to industrial poverty alleviation and rural revitalization. It has been awarded a series of prestigious honors including National High-Tech Enterprise, Provincial-level "Specialized, Refined, Distinctive, and Innovative" (SRDI) Small and Medium-Sized Enterprise, and China Good Grain and Oil. Upholding quality as its core foundation and integrity as its corporate ethos, the company is dedicated to delivering safe and reliable food products to consumers nationwide.

Cooperation Background

As a leading enterprise with nearly 30 years of deep engagement in the grain and oil industry, Hebei Longhe Flour Industry Co., Ltd. has built profound industry accumulation and a solid market foothold in China's domestic grain and oil sector, backed by its full industrial chain advantages and superior product quality. Prior to this, the company had long focused its business on the domestic market with no formal overseas layout, and lacked in-depth understanding and on-the-ground execution capabilities regarding consumer preferences, compliance regulations, channel resources, and brand communication context for the Hong Kong and international grain and oil markets.

With the growing global popularity of Chinese catering culture and the surging consumer trend for healthy staple foods, Longhe Flour Industry has established its internationalization strategy of "taking Hong Kong as the starting point for global market expansion", with the ambition to bring high-quality domestic wheat products to the world. Longhe Flour Industry was attracted by the food brand overseas expansion insights shared by Jade Premium and recognized that a reliable partner was essential to implement its overseas strategy.

The company planned to take Hong Kong as the first stop of its overseas expansion, to complete multi-channel localized development, obtain the "Hong Kong Registered - Food for Hong Kong" certification from the Hong Kong Quality Assurance Agency (HKQAA), gain brand exposure through international exhibitions, and deliver a high-profile international debut. With years of in-depth operation in the Hong Kong market, a mature full-chain service system for food brand overseas expansion, and core local resources, Jade Premium is able to provide one-stop go-global solutions, making it the core strategic partner for Longhe Flour Industry's global layout.

Our Solution & Implementation Results

In response to the core overseas expansion needs of Hebei Longhe Flour Industry, Jade Premium customized a one-stop Hong Kong market expansion solution centered on the four pillars of "compliance as the foundation, exhibition as the breakthrough, certification as the empowerment, and channel expansion as the delivery". We invited Longhe Flour Industry to participate in the 12th Vegetarian Food Asia as our co-exhibitor, and provided the brand with end-to-end services including full-process export compliance review, authoritative certification guidance, local channel matchmaking, and market research and insights. This one-stop solution addressed all the key pain points of the brand's first overseas expansion, and supported its steady market entry in Hong Kong and high-profile international debut.

This cooperation has accurately delivered on the brand's core overseas expansion goals and achieved solid phased results:

• Compliance and Market Access: We completed a full set of export compliance procedures for the brand's entry into the Hong Kong market, including product packaging review and label compliance inspection, removing key compliance barriers and laying a solid foundation for the long-term regular sales of its products in Hong Kong.
• Market Validation: Through the co-exhibition model, we helped the brand make its debut in the Hong Kong market at a low cost. Meanwhile, we completed in-depth research on the local consumer market, connected the brand with multiple potential local partners, and preliminarily verified the compatibility of its products in Hong Kong's staple food consumer market.
• Quality Endorsement: We provided full-process guidance for the brand's core product, Yaomu Sliced Noodles, to successfully pass the HKQAA "Hong Kong Registered - Food for Hong Kong Scheme" certification. This certification serves as an entry pass to Hong Kong's high-end grain and oil food market, and greatly boosted trust among local consumers.
• Channel Expansion: We successfully facilitated a cooperation between Longhe Flour Industry and Move Market, a local pop-up supermarket in Hong Kong. Through the pop-up supermarket model, the brand's products officially entered local supermarket retail terminals, establishing a core sales channel in the Hong Kong market.

This cooperation not only completed Longhe Flour Industry's successful debut in the Hong Kong market, but also laid a solid foundation in terms of compliance, channel resources, and brand building for the brand to use Hong Kong as a springboard for global market expansion.