Xiamen Time-Honoured Brand Xiangmantang Embark on the Journey to Hong Kong

       In the Mainland snack market worth trillions of yuan, involution is severe. Time-honoured brands can barely maintain their status, and growth is difficult, leaving them in the awkward position of being "widely praised but commercially unsuccessful".

       However, there are always those who can break through the encirclement. Xiamen Xiangmantang, a time-honoured brand established in 1952, did not choose to continue the fierce competition on the Mainland. Instead, it set its sights southward: Hong Kong, a market that has a natural trust in the words "time-honoured brand".

       Questions followed: How exactly can the products pass all the compliance thresholds? And how can Hong Kong people get to know a Xiamen brand they have never heard of?

       Xiangmantang did not tackle these problems alone but turned to Jade Premium.

       01: Breaking Down the Hong Kong Supply Steps

       Dried meat and meat jerky are important categories in Hong Kong's snack retail. During festivals and holidays, meat jerky is a regular on the souvenir lists of tourists visiting Hong Kong. The market demand is clearly here, but supplying Hong Kong is not as simple as shipping goods across the Shenzhen River. Specifically, it involves the following steps:

       Every step above involves various details that need attention in practice. The complexity of supplying Hong Kong gives the vast majority of Mainland manufacturers a headache, and Xiangmantang is no exception.

       Fortunately, Jade Premium helped the manufacturer sort out the timelines and precautions for all the work. What to do at what time point and how to do it—we guide them step by step, hand in hand.

       And so, Xiangmantang obtained a precious "entry ticket".

       What Mainland enterprises lack is not good products, but a guide who understands both compliance and the Hong Kong market. What Jade Premium does is turn this tedious path into a straight line.

       02 Joint Exhibition: Helping Enterprises "Be Seen"

       Passing the compliance audit is only the first step. Whether the products can actually sell depends on whether Hong Kong consumers are satisfied.

       The first trial that Jade Premium arranged for Xiangmantang was to participate in the Hong Kong Food Carnival.

       This is one of the most influential food exhibition platforms in Hong Kong, attracting a large number of citizens and buyers every year. For a Mainland brand that has not yet entered Hong Kong, this is a precious opportunity to "make an early appearance".

       However, from booth application to product transport, and to staff travel, the threshold for exhibiting is not low. Fortunately, with Jade Premium, these are no longer problems. Jade Premium handled everything for this exhibition from start to finish, even the production of the exhibition roll-up banners, all to let Hong Kong people taste Xiangmantang's 74-year-old flavour firsthand before the official distribution.

       From registration, testing, and labelling, to product selection, pricing, and materials, and then to the exhibition appearance—every step of Xiangmantang's entry into the Hong Kong market has been supported by Jade Premium.

       There are countless other time-honoured brands like Xiangmantang on the Mainland: their products have solid foundations, their brands have stories, and all they lack is a bridge out of the Mainland. Jade Premium is willing to be that bridge—providing a one-stop solution for both compliance and the market, so that good flavours can be seen by more people.